4
Feb 2013

HAL Launches ‘On Deck for a Cause’ Shipboard Giving Program

Submitted by: Julie

In honor of World Cancer Day, today Holland America Line announced “On Deck for a Cause,” a new shipboard giving program that will benefit six international cancer organizations located in the United States, Canada, Australia, Netherlands, Germany and United Kingdom.

On Deck for a Cause invites our guests to participate in a noncompetitive 5k fundraising walk on every sailing aboard each of our 15 ships, with proceeds to be distributed among the American Cancer Society, Canadian Cancer Society, Cancer Council Australia, Cancer Research UK, Deutsche Krebshilfe (German Cancer Aid) and KWF Kankerbestrijding (Dutch Cancer Society). The program will be implemented on the ships in the coming month.

Guests of all ages are invited to donate $20 to the Holland America Line Foundation, with a minimum of 80 percent ($16) to be distributed to the organizations. The remaining 20 percent will cover program and administrative expenses. On a day at sea, participants join in a 5k walk around the ship’s decks. Guests may walk less or not at all, as they prefer. Participants also will receive an On Deck for a Cause T-shirt, wristband and a reception following the walk. Depending on the ship, the distance to reach 5k ranges from nine to 12 laps.

So next time you’re on board, we hope to see you out walking “On Deck for a Cause!”

9 Comments

  1. Looking forward to joining in this program on our next cruise in late March. I’m very glad that it’s the ACS in the US and not just the one breast cancer fund. I am a cancer survivor and it wasn’t breast cancer so I want to give my time more.

  2. Hi Julie,
    So does this mean that HAL no longer will have a relationship with the Susan G. Komen for the cure organization?
    Yours,
    Eric Wood

  3. I always loved participating in your Susan G Komen walks. Why aren’t they included anymore? Don’t have a connection to any if the international org’s.

  4. From Holland America Line:

    As the number of guests sailing from international countries has increased, it is important that we offer all our global guests opportunities to participate in events that are relevant to them.

    Susan G. Komen for the Cure is a familiar brand in the United States, but has limited awareness internationally. As a result of this, participation in the On Deck for the Cure walks decreased on sailings with a larger percentage of international guests. With our new On Deck for a Cause program, we anticipate increased participation from international guests now that we are partnering with cancer organizations that represent their countries. This creates the opportunity to maximize the impact of this program and our donations for a very important cause.

    As well, guest feedback over the years has reflected a desire for our walk program to support research, education, screening and treatment programs for all types of cancer.

    Holland America Line is very thankful to all of our guests who have joined in “On Deck for a Cure” and help raise $3.4 million dollars since 2006 for breast cancer research and awareness.
    We look forward to continuing the success of our fundraising walk through On Deck for a Cause and joining with our guests in helping to fight cancer worldwide.

  5. Eric, see above. And Joanna, the walk now supports research for all types of cancer, not just breast cancer. In the U.S. it supports the American Cancer Society. Hope to see you walking on deck on your next cruise!
    Julie, HAB editor

  6. Hi All
    I Am new in Canadian cancer society ,looking forward to join u people for a better cause to Cancer survivor.

  7. Happy to read about “On Deck for a Cause” which will benefit the American Cancer Society, along with other International cancer fighting groups. I walked on three different HA cruises to benefit Susan G. Korman but was very disturbed after publicity of their decision to fund agencies having nothing to do with breast cancer. Much rather contruibute and walk to support agencies fighting all types of cancer.

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